Microsoft in-game ads might interrupt your next session. A new patent outlines a credit-based system to insert ads during ...

Players are still paying with time and attention rather than money.

Xbox Nano Controller pairs Xbox Wireless with Bluetooth in Microsoft's standard lineup for the first time, enabling ...

Xbox Cloud Gaming is one of the key selling points of Xbox Game Pass, and it generally works well. The service lets gamers stream Xbox titles to a wide range of devices, including phones, tablets, ...

HDR10+ Gaming is expanding its list of compatible games, and promises to announce even more games for the list before the end of the year. The list of compatible games that support HDR10+ Gaming is ...

For those of us who have logged some years in the ad industry, it can feel inevitable that once an ad platform puts ads in one place, it will expand until it puts those ads in every place. Nailing ...

Xbox Media Solutions marketing leader Claire Nance on redefining the relationship between brands and the 3.6 billion-strong gaming community. The perception of gaming as a niche hobby is rapidly ...