When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. WASHINGTON--The heavy hitters of the wireless industry are pressing the Federal Communications ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Tewksbury, global vice president ...

Opinions expressed by Entrepreneur contributors are their own. Email marketers are constantly striving to make their campaigns more personalized and targeted to effectively reach their subscriber base ...

SAN MATEO, CA--(Marketwired - Jun 10, 2014) - MyBuys, provider of coordinated personalization solutions for display ads, email, websites and mobile, today announced the availability of MyAds ...

With their growing popularity and versatility, social media platforms like Facebook provide a highly effective way to target specific audiences. A few simple steps can designate demographic factors ...

Want to understand your paid search results? Geography is one of the most significant factors to analyze. DIfferent words and brands mean other things based on location. For example, are you “soda” or ...

Opinions expressed by Entrepreneur contributors are their own. According to Statista, there were 4.66 billion active internet users in 2021, and 4.32 billion of them accessed it via their mobile ...

The North Face is employing a unique weather-based geotargeting to promote the release of its newest waterproof coat by through a new branded song on the Spotify mobile application only in areas where ...

A look at the footnotes in the FCC’s pending geotargeting rules shows how concerned the National Association of Broadcasters has been about the need to limit self-interference by adopting a uniform ...

Email marketers are constantly striving to make their campaigns more personalized and targeted to effectively reach their subscriber base. One way they can do this is by utilizing geolocation to ...