Recently, Google added features to AdWords to help marketers better understand how long it takes their customers to convert. Here is what you need to know. It’s terrific to gain conversion from paid ...

A new report in Google AdWords will show advertisers roughly how long it takes users to convert after clicking on an ad. Not every ad click leads to an immediate conversion, but that doesn’t mean it ...

Yesterday, Google announced a new smart bidding feature within AdWords named "maximize conversions." As the name suggests, Google will automatically set the right bids for each auction to help get you ...

Google has introduced new shopping campaigns for AdWords, which utilize automation and machine learning to maximize conversion value. If an advertiser were to define their conversion value as “revenue ...

So long, “converted clicks.” Google is getting rid of its original metric for tracking conversion events that debuted in AdWords in 2001 and is fully replacing it with “Conversions.” Conversions and ...

This morning, Google announced in an email to a number of advertisers that upcoming changes will give advertisers more flexibility in how they track conversions in AdWords. With the update comes a ...

Starting this month, advertisers and agencies using Google AdWords stand to achieve a step closer to work-life balance. Google has introduced rotation settings that will allow marketers to adjust ...

It was simple – you spent the money and figured that the cash coming in was a direct result of the advertising. There were only a few channels to work with, and conversions were quite literally just ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...