Data from 8.7 million Google Business Profiles reveals how industry signals – not generic SEO tactics – determine who wins ...

The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its product search results ...

Google Ads is rolling out mandatory brand guidelines. It requires you to officially document your business names and logos by March – or face automated changes to your ad campaigns. The big picture.

Google launched a set of AI-powered Brand Recommendations located on the Recommendations page in Google Ads. The tool analyzes an advertiser’s Google Ads history, as well as campaign settings and ...

Google Ads announced updates to its Search ads query matching and brand controls that made advertisers happy (it has been a while). The updates include better reporting for misspellings, negative ...

Generative engine optimization, GEO, is the latest marketing buzzword. Platform experts give their advice for what actually ...

According to a new report, Google’s growing number of Pixel owners are also the most likely to consider switching to other brands on their next upgrade, creating a problem for brand loyalty. Statista ...

Increasing your recognition on Google is essential if you want to attract more customers and generally thrive in that environment. But how are you supposed to do that? What works? That’s the topic of ...

Google AdsLiaison provided a detailed rundown of Performance Max features to help advertisers align ads with brand safety requirements. Google Ads clarified information about the latest updates to ...

Google clarifies AI image tools in Ads won't generate branded product visuals, only generic lifestyle and product images. Google Ads can generate generic product ...

Google Ads announced that new brand settings are rolling out for Search and Performance Max campaigns. Specifically, brand restrictions for broad match in Search campaigns and brand exclusions in ...

This week, Google grew up. Taking many in the business world by surprise, the tech giant restructured itself under a new holding company, Alphabet. The shake-up means many of the ‘moonshot’ projects ...