Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time. Reduced email control. Automatic Extraction in Gmail overrides preview text, ...

Here on the 10-year anniversary of Gmail Tabs, let’s talk about five truths about tabs, as well as some real new concerns. Ten years ago, Gmail introduced inbox tabs, including the infamous Promotions ...

Unsurprisingly, AI took center stage during the various announcements made today at Google Marketing Live 2024. Updates also focused on creatives, data and giving the consumer what they want straight ...

With more than a billion monthly active users, Gmail is consumer email’s indisputable leader. But Google’s tough deliverability standards also mean marketers must jump through more than a few hoops to ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...