Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. Now, administrators can: Why we care. The new features make it easier for marketers to track ...

Google Marketing Live 2025 was a whirlwind of announcements, with over 30 new product updates and features unveiled, most of them powered by AI. The event highlighted Google’s commitment to ...

As part of a much broader push into AI-powered data and analytics products aimed at the ad industry, Google today unveiled plans for a new marketing mix modeling platform that will be offered to ...

Learn about SA360, how it differs from Google Ads and the features and benefits that make it a valuable tool for large-scale advertisers. Since its rebranding in 2018, Google Search Ads 360 has ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality. As a marketing specialist who has gone through the transition from Universal ...

To make your marketing strategy seamless across platforms, it’s essential to craft content that aligns with each platform’s vibe. Achieving cross-platform harmony requires strategic goal-setting, ...