Google has warned publishers against “content chunking” for AI tools, saying rewriting articles for bots like Gemini does not improve search rankings.

Google's Gary Illyes explains how web standards benefit SEO, focusing on the differences between robots.txt and sitemaps. Web standards help ensure that websites are interpreted in the same way across ...

Danny Sullivan shared insights into how AI Overviews are generated, helping explain why Google may link to websites that don’t match the typical search results. While the links can differ, he ...

A subtle but profound transformation is underway – one that’s redefining how people search and what content Google considers worth finding. We’ve all seen the headlines and the data: younger users are ...