Fans become fashion designers at Loooptopia, minting bespoke designs for their avatars. With the metaverse and social gaming channels increasingly becoming more a part of our culture, H&M created an ...

H&M has just become the latest fashion retailer to launch a branded campaign inside Roblox. The campaign, called ’Loooptopia’ (no, that’s not a typo) and created in partnership with digital gaming ...

H&M is launching a limited-time activation as part of its Loooptopia experience on Roblox, according to a press release. The effort is tied to a summer collection inspired by Netflix’s “Stranger ...