The story does not begin inside a corporate innovation lab or a venture-backed tech campus. It starts on June 18, 2016, during a Call of Duty match, when Zen Dispensary co-founder Justin Kruidenier ...

The pre-roll is often a favorite item for a cannabis smoker, and the numbers confirm its growing popularity. As a fast-growing category in the U.S., pre-rolls are boosting cannabis sales and growth ...

Verano, which also operates Zen Leaf dispensaries, recently began manufacturing single and five-pack pre-rolled joints. So far this year, the Chicago-based company has sold more than 3 million retail ...