Are you using customer testimonials to boost your business? Shoppers prefer to buy from companies they can trust. That’s why it’s essential to have testimonials from real customers that highlight the ...

Adding this single element to your website can multiply your profits–and get your customers selling your products for you. Answering that question is one of the most fundamental tasks your website ...

Testimonials are a powerful way for law firms to market themselves. Best of all, they cost almost nothing and leave your marketing budget intact. There are tips for law firm testimonials that can ...

Imagine if you could bottle the enthusiasm your clients have for working with you and use it to capture new business. That’s where real estate testimonials come into play. We all know that getting ...

Let’s face it — everyone loves getting a good customer testimonial. At the end of the day, when you start researching a product or service, one of the first things you do is see what other people have ...

Client testimonials build your firm’s credibility online. But there are ethical challenges with using client stories to attract new prospects. How do you use testimonials effectively and ethically?

Your article was successfully shared with the contacts you provided. Asked to assess the various promotional tools advisors have at their disposal, marketing experts such as Maribeth Kuzmeski will ...

Ah, tried and true testimonial spots. Some work well, some… not so much. Audiences have heard so many commercials using testimonials that yours better ring true, or your advertisers’ messages will be ...

Opinions expressed by Entrepreneur contributors are their own. Testimonials are a powerful way for law firms to market themselves. Best of all, they cost almost nothing and leave your marketing budget ...