Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back to psychology, not features.

When it comes to understanding differing human behaviors about those around us, we often turn to popular indicators like Myers-Briggs Type, the Big 5, or Enneagrams as frameworks. These personality ...

Editor’s Note: Yesterday, I shared research from my colleague Keith Kaplan showing that stock prices often move in repeatable seasonal patterns – and why understanding when things happen can matter ...

Not only can AI figure out what you're thinking, it can now predict what decision you'll make next based on patterns in human behavior. That has huge consequences for hiring. Most people already ...