For established brands or emerging franchisors wanting to connect with their base, here’s actionable advice for improving industrywide reputation. A franchisor’s brand reputation is shaped by the ...

Nikita Prokhorov is co-founder and managing director of Reputation House, a marketing and communication expert, public speaker and author. Today, access to information is unlimited, and news spreads ...

Your business's online reputation is often the first thing people notice, and what they find can directly influence their perception of you and the choices they make. A single negative article, an ...