With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance.
Jeff Bezos-backed Perplexity AI is gearing up to integrate ads in search results, borrowing a leaf from search giant Alphabet Inc.‘s Google that it is challenging. What Happened: According to a pitch ...
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