How are token-based advertising systems transforming digital marketing? Learn how blockchain tokens reward user attention, reduce ad fraud, and restore data privacy.

While that may sound like a superhero catchphrase, it was actually the de facto motto of martech and ad tech in 2023. The deification of data clean rooms, the need for privacy compliance and this year ...

During the 1980s, if anyone had told an advertising executive or a computer engineer that by 2022, the NSFNET (today the internet) would become the world’s largest advertising medium, the ad exec and ...