You must have clearly defined research objectives to guide your analysis to ensure your analysis is focused on addressing your aims. Data Collection and Quality Familiarise yourself with the context ...

Quantitative data management and analysis uses numbers in its methods, while a qualitative approach involves text. According to Norman K. Denzin and Yvonna S. Lincoln, the authors of "Handbook of ...

Qualitative data analysis (QDA) is a cornerstone of research across various fields, from social sciences to marketing. It involves uncovering patterns, themes, and meanings within non-numerical data ...

Much of the recent discussion around the future of qualitative research has focused on artificial intelligence. Peter Totman explores other factors affecting the humanness of research. Listening into ...

An account is given of a research project with particular attention to the place of data analysis and interpretation. It shines some light into what oñen remains the black box of qualitative research ...