A lot of organizations like to say publicly that “the client comes first.” It’s the right thing to say. It’s the easy thing to say. But using that statement to guide the way your organization operates ...

Developed more than a century ago to take advantage of a new communications technology, the inverted pyramid remains a controversial yet widely used method of reporting news and will have a future in ...

Perhaps you've heard of the inverted pyramid. This elderly news-story construction, which puts the most boring/trivial details at the bottom, is a relic of newspaper writing that needed to be cut ...

They go by many names: charticles, non-narratives, storytelling devices, alternative story forms, ASFs and alts, among others. They’re also changing the ways journalists work together. Why use ...

[The second in a three-part series by Denise Nix on applying proven journalistic principles to legal marketing content.] Blogs. Articles. Alerts. Releases. Content marketing. Thought leadership.