It’s an Ulta bestseller, but don’t call it a foundation. It Cosmetics Bye Bye Foundation ($39.50) is a full-coverage moisturizer with SPF 50+. But still, I wondered: Is it worth the hype? Billed as a ...

Between the ruthless heat, the unforgiving humidity, and the endless invitations to pool and beach parties, wearing makeup in the summer can be a serious struggle. If you want to avoid having your ...

I was introduced to IT Cosmetics via their Superhero mascara (one of my top 5 favorite mascaras ever). IT Cosmetics is founded by girl boss, Jamie Kern, who wanted to create an innovative makeup line ...

If you've ever seen before-and-after photos of someone using the IT Cosmetics CC+ Cream, you know the difference is jaw-dropping. Acne, pores, and hyperpigmentation disappear with the buff of a brush, ...