Lego explains why its Smart Bricks use custom wireless charging, enabling uninterrupted play without removing bricks from ...

Business Bricks expanded its corporate gifting with custom branded LEGO kits that upgrade new employee onboarding gifts. Instead of generic swag, companies can turn their brand story into a buildable ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

The Danish toy giant spent eight years developing screen-less tech to allow its brick toys to roar and rumble in ... Read ...