It seems like LEGO’s ongoing 2x Insider Points offer is proving exceptionally popular in North America, as the 40909 ...

LEGO has officially revealed the fourth and final Restaurants of the World GWP and this time, we’re headed to Italy with ...

Forbes contributors publish independent expert analyses and insights. Clara covers consumer brands shaping tomorrow's retail landscape. This voice experience is generated by AI. Learn more. This voice ...

Lego is going big ahead of the World Cup finale. On July 6, the Lego Group and FIFA unveiled a nearly 27-foot-tall World Cup trophy made of more than 1.36 million Lego bricks at Rockefeller Plaza in ...

NEW YORK CITY -- LEGO has unveiled a 27-foot-tall World Cup trophy replica made from more than 1.3 million bricks in New York City. The massive trophy was unveiled at LEGO's FIFA World Cup Fan Zone at ...

Athena Leong and Sevy Swift built the 11,695-piece LEGO World Map in under five hours, achieving a Guinness World Records ...

LONDON, Aug 25 (Reuters) - Lego sales jumped 21% in the first half as ‌soccer World Cup and Formula 1 sets attracted new customers, the Danish toy brand said on Tuesday. Sign up here. Lego's revenue ...

A grand total of 11,695 pieces make up the LEGO® World Map – a giant, colourful assemblage of circular studs that combine to make a textured model of the globe. To date, it's still the largest ...