Turning to AI as an initial search method is becoming more common in apartment hunting. Prospects can now type in their apartment must-haves, and the technology populates apartment results matching ...

Leasing has its highs and lows, but maintaining an upbeat attitude helps you push through challenges and keep momentum going, Deanna Coomer-Pope told MHN. Image courtesy of Bozzuto Deanna Coomer-Pope: ...

Apartment leasing has a performance problem: top agents convert prospects at rates 10 times higher than their peers, yet most multifamily operators have no systematic way to identify what those top ...