After more than two decades in digital content creation, I've watched the pendulum swing back and forth between long-form and ...

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form ...

I didn’t have to read HubSpot’s 2025 State of Marketing report or the LinkedIn 2024 Benchmarks Report to know that short-form video content was the top content type used in marketing in 2024 and is ...

Nathan is a tech journalist from Canada who spends too much money on gadgets. You can find his work on Android Police, Digital Trends, iMore, Mobile Syrup and ZDNET. Nathan studied journalism at ...

From thrilling livestreams to deep-dive videos and short clips, users today have an explosion of choice when it comes to viewing content. This provides marketers with more avenues to reach consumers, ...

Long-form content used to get a bad rap. Writers feared no one would read it. Marketers worried attention spans were too short. The assumption was simple: shorter content wins. But the data and ...

YouTube Shorts, the company's short-form video TikTok competitor, has proven to be a big success for the platform. But YouTube is still synonymous with its longer content and its well known long-form ...

Film is probably the clearest representation of this shift; how many people prefer the bite-sized approach of episodic ...

Short, vertical video is no longer just the domain of social apps. By building TikTok-style feeds directly into their ...

Why TikTok’s trial 60-minute video limit isn’t coming out of nowhere YouTube Shorts notched an impressively quick rise to become a TikTok rival Why long-form social video’s potential for grabbing ...