New car owners are not as brand loyal as they used to be, according to the recently released J.D. Power 2023 U.S. Automotive Brand Loyalty Study. However, some brands such as Porsche and Ford, ...
Previous studies found that non-tiered loyalty programs had minimal, if any, effect on a company’s revenue. A study recently published in Marketing Science, however, shows that non-tiered loyalty ...
Porsche, Lexus, Toyota, Honda and Ford are the highest ranking automakers in their respective segments in the new J.D. Power 2025 U.S. Automotive Brand Loyalty Study. It measures which brands have the ...
NEW YORK—As audiences fragment and the competition for the attention of consumers grows ever more heated, a new survey from Brand Keys highlights some of the companies and brands that are doing the ...
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