Segmentation is the process of dividing a target market group into sub-sections that can then be communicated with through specific communication channels and key messages. Business markets can be ...

People do business because they need things, but not all people need the same things at the same times. To compete successfully in a crowded market dominated by larger and more powerful rivals, small ...

You are probably familiar with the idea of scenario analysis used in strategic planning: You focus on different possible future outcomes to design a strategy that is flexible enough to accommodate ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Opinions expressed by Entrepreneur contributors are their own. This is the second in an exclusive series of articles from Total Alignment authors Riaz Khadem and Linda Khadem titled “The Alignment ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

In demand generation marketing, you must cater to and steer potential buyers along the awareness stages—the phases of a buyer's journey that lead them toward becoming aware of your services and ...