Investing in technology to improve marketing is a key priority for franchisors, but maybe even more important to brands is the amount of control franchisees have over advertising. In a new report from ...

UChicago Medicine clinical trial marketing uses controls and data integration to deliver targeted outreach and achieve significant ROI.

The Committee for Unfair Competition has found that the purchase and use of a competitor’s trademark as a Google AdWord constituted a breach of Section 25 of the Norwegian Marketing Control Act.