There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. A sampling: American Marketing Association (AMA): "Marketing is the process of planning and executing the conception, ...

Retail analyst Bruno Monteyne is no stranger to the value of marketing having spent 10 years as Tesco’s supply chain director. But while he “respects” the role he believes more must be done to help ...

Real-time marketing is hot. Recently Richard Fouts of Gartner wrote that real-time marketing "disrupts the organization while putting competitors on the defense." But what is real-time marketing?

Strategy is a word that has prestige. Being a strategic thinker is often a key step on the way to the C-suite. For the marketer, it can separate you from the pack. If you put the word "strategic" in ...

Before he became the most brilliant and famous man in the ad business, David Ogilvy sold vacuum cleaners door to door. Because of that, he never forgot that advertising is just a slightly more ...

Marketing effectiveness is undoubtedly rising up the corporate agenda, as evidenced by Marketing Week’s exclusive Language of Effectiveness Survey. More than half (61.2%) of the 1,610 brand-side ...

Marketing technologists are an emerging breed in the marketing world, bridging the gap between IT and marketing and focusing exclusively on marketing tech solutions and getting the most out of them.