AMES, Iowa – Company executives take note – marketing matters. Not only does marketing pay off in the short-term, but it has a positive effect on long-term shareholder returns, according to new ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Debra Andrews It is no ...

When you have a diverse range of roles and learning styles on a marketing team, you have to be flexible and adaptable with your training methods. What someone working in technical SEO needs to know ...

Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. With over 56% of budgets in digital, marketers can’t afford ...

Training for B2B marketers is not always a given. In fact, many marketers are not getting any training at all in a year. Learn the barriers B2B marketers are facing to develop professionally and ...

Build a high-performing marketing team by seeking out people who contribute to a more holistic vision of the department. Now that remote work is the norm, talent pools are bigger than ever, and ...

Marketing is what I often like to call the "gluey middle" of an organization. When it connects with multiple other departments, it helps the entire business stay on brand, connect with the customer, ...

As we continue to catapult into an era of artificial intelligence, a distinct set of new marketing roles have surfaced that are shaping the industry's frontier with a blend AI-specific skills and ...