The terms "upstream" and "downstream" refer to two different, but equally important, aspects of marketing. Upstream marketing is focused on strategy and the long-term market situation, while ...

Adding marketing positions can be a tough choice for start-ups and small businesses. In many cases, founders like to personally manage sales and marketing—or else, they designate someone else on staff ...

Marketing managers or officers are focused mainly on the practical application and management of an organization's marketing operations. For marketing managers to be efficient and effective in ...

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close ...

GM is looking for a new Global Marketing Director, per recent statements made by General Motors CEO Mary Barra. GM’s former Global Marketing Chief, Deborah Wahl, retired in March. Since then, GM has ...

Our articles can help you to find the right path to the games industry job of your dreams. You can read our other in-depth guides on how to get a job in the games industry on the GamesIndustry.biz ...

Content marketing has come a long way since its early days. You can no longer write something, post it online, and expect it to generate positive results because you were one of the first to write on ...

Pernod Ricard UK, which owns brands including Malibu, Absolut and Jameson, has promoted internally for its new marketing director, with brand director Liam Murphy taking on the role. Murphy, who has ...

Specsavers has restructured its UK and Ireland marketing team, handing overall responsibility for the function to newly appointed board trading director Neil Hollins, Marketing Week can reveal. The ...

Braithwaite will start her new role with the department store on 1 October, following the completion on a non-compete period. Within the role, Braithwaite will manage John Lewis’s marketing and ...