Marketing managers or officers are focused mainly on the practical application and management of an organization's marketing operations. For marketing managers to be efficient and effective in ...

Brandon Galarita is a freelance writer and K-12 educator in Honolulu, Hawaii. He is passionate about technology in education, college and career readiness and school improvement through data-driven ...

In marketing a product, success often hinges on having a clear and structured requirements-gathering process and thorough project management. Gathering business requirements ensures marketing ...

Ad campaign managers work in company marketing departments, planning and managing advertising and other marketing communication campaigns. Their role is to develop the most effective way to ...

With five years of experience as a writer and editor in the higher education and career development space, Ilana has a passion for creating accessible, relevant content that demystifies the higher-ed ...

Opinions expressed by Entrepreneur contributors are their own. Many marketing professionals aspire to become excellent marketing managers who can direct entire teams toward commercial and creative ...