In a town driven largely by tourism, Vail is looking to reorganize how it runs its economic development and marketing efforts. “The VLMD (Vail Local Marketing District) has been around since 1999 and ...

Jon Greenwood is the CEO and Co-Founder of GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy. Five years ago, experts whispered that the emergence of artificial ...

Flat organizations reduce management layers to boost communication, agility and morale, but they may struggle with role ...

Artificial intelligence is fundamentally changing how marketing teams operate, from daily operations to long-term organizational design. What once took days of manual effort can now happen in minutes, ...

Every organization, no matter its size, has an abundance of moving pieces. Ensuring that all those pieces move in perfect synchrony starts by devising an organizational structure that represents the ...

A framework for aligning growth strategies and capabilities by Omar Rodríguez-Vilá, Sundar Bharadwaj, Neil A. Morgan and Shubu Mitra Marketing has never been more complex. Sweeping advances in ...

"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product, price, ...

How should a high performing marketing team be structured, run, and fit within an organisation with an international or global operation and footprint? This model looks at different structures and ...

Carpigiani North America, an Ali Group company, announced changes in its sales and marketing organization structure designed to tap into its talented leadership bench and accelerate the company’s ...

CMO at Blue Ridge Global explores the science of demand planning and price optimization to create certainty in ever more volatile times. I have a simple assessment that you can use to quickly ...

A well-defined saas org chart is the foundation for scaling. It clarifies roles and responsibilities, ensuring everyone knows ...