E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online ...

Are you in the process of developing your 2022 customer-focused marketing strategy? Recently, I worked with a client to create their marketing strategy for the coming year. We held leadership strategy ...

Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

A clearly defined purpose must infuse everything you do—from lead generation and the customer journey to sales and marketing. When you can accomplish that infusion, you are able to increase ...

SMPs consists of many different building blocks, all of which come together to make up the bigger picture. Once the bigger picture is clear and goals are set, the SMP serves as a blueprint to devise a ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Expanding into a new region, industry or customer segment.

Marketing is the lifeblood of any business. It’s the art and science of connecting with your audience, understanding their needs, and delivering value that resonates. However, creating an effective ...

Understand how the online marketing world is changing and what trends matter most for 2026. Build a marketing plan that makes ...

Focus on understanding your target audience to create tailored, data-driven marketing strategies. Stay agile, constantly testing and adapting your marketing tactics based on performance and feedback.

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...