The real risk in martech isn’t the platform. It’s how teams evaluate, approve and govern procurement decisions. The post The ...

Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive business growth. I see this again and again. Marketing teams buy tools like ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Brad Rosenfeld As the ...

Marketers need martech tools to produce their emails, content campaigns and web and digital experiences. They spend a lot of money to do so, too. Martech tool spending in the United States is forecast ...

In today’s competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing leaders — particularly CMOs — face the challenge ...

Modern martech tools and architectures are often composed together with a variety of MACH-oriented products, many times with a headless CMS (or more!) at the core, providing the central content layer ...

Today’s martech stacks are both multi-tool and multi-channel. Marketers across every industry have a diverse set of technologies and strategies at their disposal. That’s a good thing, of course. It ...

Mirum India and VML, part of the WPP Group, have launched the fourth edition of their report on the martech and commerce tech landscape in India. Building on insights from previous editions, the ...

In the relentless arms race that is modern marketing, brands are bombarded with the promise of new technologies – each claiming to keep you ahead of the curve and revolutionize your business. But here ...

All B2B marketers know how important it is to get a good ROI from every penny they spend, so it’s vital for businesses to ensure they’ve got the best tools to hand. If your martech solution(s) aren’t ...

Not all progress starts with action. Three ways martech leaders can reset priorities, reduce friction and move forward with ...