Discover a step-by-step no-makeup makeup routine that enhances your natural beauty without looking overdone. Watch as our ...

In this video, the creator shares a requested makeup look inspired by their new hair color. The tutorial features a variety ...

Kylie Kelce perfected her no-makeup-makeup routine long before it was a trend. On Thursday’s episode of her “Not Gonna Lie” podcast, a fan complimented the former field hockey player’s “effortlessly ...

Tate McRae, singer, songwriter, and all-around Gen Z beauty icon, recently shared her go-to 10-minute makeup routine with Allure. Even though it's only 10 minutes, it packs a punch. First, she shares ...

Martha Stewart recently posted a cheeky “Get Ready With Me” video with MERIT, sharing her 5-minute makeup routine for mature skin. She started the fun and informative video with a witty introduction ...

The best drugstore makeup can look just as flawless as luxury products. Discover the best editor-tested drugstore makeup, ...