As the day passes, customers continue to value their uniqueness. It, then, becomes even more crucial to design products to meet the unique needs of every individual. As the development of technology, ...

A key challenge facing automotive and industrial equipment manufacturers is keeping pace with growing demand for customized, digital products and services. Combining a range of today’s new ...

Customized parts printed on HP's Multi Jet Fusion 3D printer. The triumph of product standardization, a core principle of mass production, was manufacturing’s man-on-the-moon moment. As essential to ...

From the past 2 parts of this article series, we have learned that the industry has acknowledged that a revolution in fashion production needs to take place. The feasibility of mass customization and ...

The need for differentiation and the role of mass customization. No community is homogenous – meaning there is no ‘silver bullet’ or one ‘best channel’ to communicate via. Everybody accesses and ...