In the film era, medium-format photography was considered 35mm’s clumsy cousin, trading a bulkier camera and slower operation for substantial gains in image quality. That calculus has persisted into ...

It's all about CMOS sensors in the medium format camera world at the moment. Just a couple of days ago, Hasselblad announced that it would launch the world's first CMOS-sensor-toting medium format ...

With the release of what is probably the first affordable Medium Format digital still camera by Pentax, it makes us wonder whether Medium Format video is a thing that makes any sense Pentax's new ...

Two years ago, Fujifilm made a fateful decision to skip over full-frame mirrorless cameras and go bigger with the medium-format GFX-50S. Now, it's doubling down on that with the 51.4-megapixel GFX-50R ...

Stephan Schulz, the Head of Professional Photo at Leica Camera AG, and his team face two of the most fundamental – and tricky – issues in marketing strategy: How do you tack when one of your core ...

Fujifilm follows up its 50-megapixel mirrorless medium-format GFX 50S and 50R models with the 102MP GFX100, both the least- and most-Fujifilm-like camera the company's delivered in quite a while. It's ...