There has been much discussion of the small-cap premium recently. Has its popularity cannibalized its utility? Are large firms preventing a level playing field? Will the small-cap premium exist going ...
Nigel Gwilliam head of digital at the IPA discusses the plans to crack down on the misplacement of display advertising, a strategy that will also include the IAB, AOP and ISBA. The launch of the ...
How have big-name brands shaped your life? Maybe you spent a formative summer driving the Oscar Mayer "Wienermobile" when you were in college, or maybe as a high schooler you pretended to smoke a ...
Existing prevention methods principally hinge on best practice, with ad houses accredited and endorsed by IASH, following stringent six-monthly procedure-based audits. The ad network regulatory body ...
Google’s DoubleClick Ad Exchange, Yahoo UK, Quantcast, Millennial Media, Specific Media and Microsoft are among the 33 advertising businesses that have already signed up to the Digital Trading ...
The Digital Trading Standards Group (DTSG), comprised of the AOP, ISBA, IPA and IAB, has renewed its crackdown on the ongoing issue of ad misplacement still rife in the industry. The group, which The ...
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