You may recall last spring, Bing Ads issued a manifesto of sorts in response to Google’s announcement of Enhanced Campaigns titled Advertisers Deserve Control: “We do not believe bundling mobile, ...
Bing Ads says it is launching close variants for broad match modifiers in the U.S. market to help advertisers maximize the impressions relevant to their modifiers. In other words, Bing says ads will ...
When same-meaning close variants rolled out to exact match keywords last fall, the joke was that phrase match was more exact than exact match. That joke’s dead now. As expected, Google is further ...
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