MarTech on MSN

Why the MQL model is failing B2B marketing and what to use instead

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped ...
Demand Gen Report

Join Docket’s Arjun Pillai on Jan. 21 to Explore the Future of Lead Qualification with AI

Docket’s Arjun Pillai will host our first webinar titled The Death of the MQL: How AI Agents are Rewriting Lead Qualification ...
Hosted on MSN

5 suggestions for moving beyond MQL

The marketing qualified lead (MQL) is one of the most widely used metrics in marketing — but it’s increasingly under fire. Executives crave an easy, unequivocal measurement of a customer’s readiness ...
InfoQ

Google Releases Monitoring Query Language for Cloud Monitoring into General Availability

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Vivek Yadav, an engineering manager from ...