NBC New York

Mark Cuban tried to invest in Musical.ly before it became TikTok—'I liked it better when it was dances'

Before Mark Cuban ever hit the "woah" on TikTok with his daughter, the video-sharing app was Musical.ly and Cuban wanted to be an investor. "I remember when it was Musical.ly and I tried to invest… Oh ...
Rolling Out

Will.i.am reveals how TikTok transformed music

will.i.am explains how music legends taught him about entrepreneurship and owning your craft at Invest Fest Will.i.am believes TikTok has transformed the music industry. The platform has become a ...
The New York Times

Have We Reached the End of TikTok’s Infinite Scroll?

The app once offered seemingly endless chances to be charmed by music, dances, personalities and products. But in only a few short years, its promise of kismet is evaporating. By Jon Caramanica How ...
The New York Times

Vocal TikTok Users Navigate a Quieter App

Content creators say they are considering the merits of Instagram and YouTube after a licensing battle led TikTok to pull songs by artists with Universal Music Group. By Christopher Kuo When TikTok ...