Fletcher’s Storythinking explains the vast role that storythinking plays in human affairs as chains of narratives drive ...

Credit: Getty Images Narrative medicine seeks to apply the humanities — literature, art, storytelling — to clinical encounters as a means to provide more holistic care. Health care requires humanity.

One way to lose Narrative Warfare is to fight like it is a battle over information. One way to win is to get your adversary to fight as though it is a battle over information. We have taken the losing ...

Have you ever noticed that the most memorable moments in a film are the ones not shown or told? Those gaps leave an imprint on our psyche as they silently bridge the gap to fulfill the scene’s motive.

Most people know George Lucas as the writer-director of the original Star Wars trilogy, as well as a producer of many films and series that make up the franchise’s extended universe. In recent years, ...

In today’s crowded marketplace, having a great product or service is not enough. To succeed, you need to create a connection with your audience that goes beyond the features and benefits of your ...