Financial advisors often miss opportunities to scale up because they focus on too large an audience. The ideal goal for many advisors is to build a practice that will continue to expand as their ...

Learn how to tailor your products and marketing to meet the needs of your niche audience and drive sustainable growth. Niche marketing is a tactical approach that targets a specific and well-defined ...

In the early 2010s, online screening company Tenant Magic promoted its services to real estate agents, who in the wake of a poor housing market became de facto property managers for homeowners wanting ...

According to the University of Arizona, niche markets are segments within your larger target audience that have similar demographic, buying behavior and lifestyle characteristics. Small business ...

Why should a homeowner do business with you? In today's very competitive mortgage market, you must set yourself apart from your competition. In an industry where niche marketing is very successful, it ...

For specialized startups looking to make it in a particular niche, it’s important to get your product or service in front of the right audience, which is often easier said than done. Niche marketing ...

So I usually respond, “Maybe you need more ‘qualified’ leads, or maybe what you need are more leads to qualify.” It’s about your marketing plan and your activity plan — those are the things that will ...

Let’s talk about how to expand the reach of your niche marketing. Guess what? You don’t have to expand your niche! Hear me out. First, I want you to do an exercise. Close your eyes for 30 seconds and ...

In the fast-paced and competitive world of B2B marketing, an innovative approach is required to stay ahead of the curve. Although many companies aim to be a one-stop solution for all customers by ...

A niche company is a business that focuses on a particular type of product within a specific market segment. While many businesses start out as niche companies with narrowly defined specializations, ...

Forbes contributors publish independent expert analyses and insights. I write about marketing, with a focus on results. Niches don’t have to be small. Last year, I spent two weeks floating down ...

One question I hear all the time is about leads. Qualified leads. Good lead companies. Leads that work. Whew! It’s exhausting! And my usual response is, “Maybe you need more ‘qualified’ leads or maybe ...