Today’s audiences listen simultaneously to multiple channels, from social media to digital detailing, which leak into each other like a commuter’s headphones on a crowded train ...

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Today, the online and offline worlds are overlapping more and more. People carry their smartphones and tablets everywhere, which means they're constantly connected to the internet. On the other hand, ...

We no longer live in a single-channel world. If you have ever checked Facebook while watching TV or scanned websites while shopping in a store, you've experienced our multichannel culture. Research ...