Operational objectives differ from strategic objectives in that they focus more on "how" than "what." For example, a business might decide it needs to improve profits by improving its margins, rather ...

Creating marketing operational objectives is the key step in the preparation of a small business marketing plan. Operational objectives are the breakdown of daily, weekly or monthly project goals into ...

The process of operational goal-setting is a critical step when it comes to business planning. It's the step that transforms strategic plans into actionable items. I previously wrote about operational ...

Challenging times present an opportunity for organizations to perform detailed assessments of their operations. While recent stock market turmoil has many organizations worried about both short and ...

Striving for operational excellence is crucial for business success today. In a previous article, I discussed driving operational success through an effective annual planning process. I encouraged ...