In January, data lakehouse pioneer Databricks hired OpenText and Cisco Systems channel marketing veteran Ghassan Lababidi as the company’s new Global Partner Marketing Leader. Lababidi (pictured) ...

The recent Best Practice Briefing on Channel Partner Marketing provided invaluable insights into optimizing channel partnerships for organizational growth. This concise session delved into the ...

While there’s still an undercurrent of economic uncertainty, channel ecosystem professionals are somewhat confident that significant gains in revenue attributed to partners are possible. Specifically, ...

NEW YORK--(BUSINESS WIRE)--StructuredWeb, the leading AI-first partner marketing automation platform for global enterprises, announced today it has been named a Leader in The Forrester Wave™: Partner ...

Majority investment supercharges StructuredWeb’s global expansion and leadership in the $73 trillion channel sales market as AI transforms enterprise partnerships NEW YORK & SAN MATEO, ...

There’s no fixed rule on the number of partners you should have. It will be entirely dependent on the strategy for your channel partner programme, and what you want it to achieve. What you need to ...

Partner marketing might look simple on the surface, but it actually involves a complex web of relationships and strategies that can trip up even experienced marketers. The truth is, what many agency ...

Henry McIntosh is founder of Twenty One Twelve Marketing - specialists in ideal client acquisition for tech, SaaS and financial firms. Sometimes, these declarations are the product of naivety; other ...

In an era of declining ad spending, companies are seeking more cost-effective ways to drive sales. Co-op marketing is a recession-proof advertising option that is mutually beneficial to retailers and ...

BrandMuscle has yet another new private equity-backed owner that aims to integrate the marketing business into an even larger platform. Ansira Partners Inc., a St. Louis-based marketing services ...