Why do some employees do better than others? According to goal-setting theory, one reason is that they have better, clearer goals. These goals guide their behavior towards better workplace output.

Once or twice a year, there's a deliverable that presents a challenge to both managers and their employees: performance reviews. While many companies conduct annual reviews, some are adopting a more ...

Goal setting to achieve peak performance is both an art and a science. “Keep your eyes on the prize,” says the old adage. But, as it turns out, setting your sights on a lofty goal—on a ...

Clear expectations are essential for managers to get the results they want while empowering employees to do their best work. Members of Fast Company Executive Board share their expert insights. [Image ...

Reverse goal setting is a technique that can transform the way you approach your aspirations. By starting with the end result in mind and working backward, you can create a clear pathway to achieve ...

Consistency leads to constant motivation, and before you know it, you’ll reach the pinnacle of success, one goal at a time. Setting overzealous goals that leave you in fear of failure isn’t the answer ...

Goals are standards that individuals use to evaluate how well they are doing now relative to where they want to end up. Goals basically guide our choices. Once you have a goal, the hard part is ...

If you want your business to meet its goals, achieve greater organizational capacity, hit its mission, generate more revenue and be more financially secure, here’s what you need to do. Opinions ...

Earlier this year, Strava announced Performance Predictions for subscribers, a feature that estimates current 5K, 10K, half ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. Your approach depends on the account’s size, conversion volume and overall ...