Personalisation was the US Association of National Advertisers’ 2019 marketing word of the year, but the idea’s popularity has been largely the result of martech companies successfully promoting their ...

This is personalised advertising – the modern marketer’s favourite tool, powered by data, algorithms, and artificial ...

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It’s that time of the year, with festivities keeping us busy as we meet friends, and family with a bunch of gifts. No wonder this is also perhaps the busiest season for marketers who release ...

Grok lets users control how X data and photos are used for personalised responses. This guide explains where settings are ...

The campaign replaced the iconic Coca-Cola logo on its equally iconic cans with popular names and titles. Read more at ...

Add articles to your saved list and come back to them any time. Personalisation is no longer a perk. Customers expect that the businesses they regularly interact with already know what they want. Our ...

What does effective personalisation look like? The best example is your Amazon homepage. Amazon uses algorithms to personalise your homepage, by tailoring product recommendations based on search and ...

Tanya Kant received funding from the Arts and Humanities Research Council as part of her Doctoral studies (2012-2015). Wherever you go online, someone is trying to personalise your web experience.

Customers today expect seamless, personalised experiences across every aspect of their lives, from entertainment to retail, ...