Google Ads has added a new segment option to the reporting for Performance Max assets groups. Some advertisers are seeing the "segment" option within the PMax Asset Group Performance section of ...

We’re not quite there yet – but Performance Max, Google’s AI-based ad product, is getting closer. On Thursday, Google announced a suite of updates to PMax that expand its generative AI creative ...

Strong structural foundations and richer audience signals continue to shape how effectively algorithms interpret intent and ...

Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to ...

Google Ads has launched new creative capabilities to improve campaign performance, including asset testing for performance max (PMax) campaigns and AI-powered image creation. Retailers can now test ...

Select Google Ads accounts can now access a new “segment” option for Performance (PMax) Asset Group performance, offering a long-awaited layer of granularity to campaign insights. This has been a ...

As Google’s Ad Product Liaison, I often share updates and insights with the community of digital advertisers and, best of all, get to hear your feedback first-hand. We heard quite a lot after our ...

Google’s latest features to boost tools supporting creative, performance and transparency in its advertising platforms began rolling out today in Performance Max and YouTube video ad placements.

Google’s apparent expansion of video limits in PMax could give advertisers more creative flexibility without forcing campaign ...