Now, a new report from the Financial Times says Apple has scaled back manufacturing and marketing for its Vision Pro headset ...

Apple's first-generation Vision Pro headset may have now ceased production, following reports of reduced demand and production cuts earlier in the year. In October, The Information's Wayne Ma reported ...

Apple cuts Vision Pro manufacturing and ad spend as virtual reality headsets fail to attract more customers. Read more.

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Jordan Hart Every time Jordan publishes a story, you’ll get an alert straight to your inbox!

Apple has dramatically scaled back Vision Pro production, according to a new report from The Information. The news comes days after CEO Tim Cook admitted in an interview that the $3,500 mixed-reality ...

Apple has cut Vision Pro production and gutted its advertising budget, pulling back hard from what was supposed to be its next big thing. The $3,499 headset was hyped as a “spatial computing” leap, ...

Company had hoped the virtual reality device would herald a new era in ‘spatial computing’ Poor sales have reportedly forced Apple to cut production of the Vision Pro headset that it had hoped would ...