Industry experts note that Indian advertisers are steadily leaning toward hybrid programmatic models, combining in-house ...
Integral Ad Science UK managing director Niall Hogan asks, can programmatic and high media quality coexist? It has been suggested that programmatic media is the fastest growing phenomenon in the ...
Marketing chiefs from B&Q, Boehringer Ingelheim, Glaxosmithkline, Pokerstars, Moneysupermarket and Shell have stressed the need for the digital ad ecosystem to “clean up” certain grey areas that ...
AFA Decaux has expanded the existing partnership with VIOOH – a leading premium global digital-out-of-home (DOOH) supply-side platform (SSP) which unlocks new opportunities, both locally and ...
Industry experts say Indian advertisers are increasingly favouring hybrid programmatic setups, balancing in-house strategy ...
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