Industry experts note that Indian advertisers are steadily leaning toward hybrid programmatic models, combining in-house ...

There are four key areas of focus for publishers eager to make the most of the $9bn a year programmatic media buying space, but few are currently doing so with great success, according to a report ...

Time Inc, publisher of titles including NME, People, Wallpaper, as well as Time magazine, has opened up its programmatic trading to include print inventory. The move will mean advertisers can buy ...

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today (November 6th, 2024) released its highly anticipated 2024 Attitudes to Programmatic ...

AFA Decaux has expanded the existing partnership with VIOOH – a leading premium global digital-out-of-home (DOOH) supply-side platform (SSP) which unlocks new opportunities, both locally and ...

Industry experts say Indian advertisers are increasingly favouring hybrid programmatic setups, balancing in-house strategy ...