Marketing research, which is based on science, can be a valuable tool, but it has human limitations. Marketing research projects are widely used by businesses to aid in decision making and can provide ...

As a career software CMO, I have always been frustrated, and indeed embarrassed, by the fact that there is no decent enterprise software for managing the marketing department. While sales, engineering ...

On the surface, marketing management seems like every day, common sense project management. After all, it’s just creating a lot of copy and pretty pictures right? However, every aspiring marketing ...

Project management software: What features are necessary for marketing teams? Your email has been sent Project management is essential for an efficient and effective business. Nearly every team in ...

Your senior year as a marketing student includes a senior project, which gives you the opportunity to incorporate what you've learned in your marketing classes into a project of your own design that ...

AI may be helping brands build scale, efficiency and speed, but 97% of creative marketing campaigns faced significant delivery challenges in the last year, according to new research by the Project ...

Nearly every marketer will be asked to manage a project at some point in their career. However, not every marketer will have formal project management training. Nor will everyone necessarily feel ...

Regardless of what stage of development your DeFi project is at, whether it is in its infancy or already has an established audience, it needs competent marketing. The fact is that, as in any other ...

That’s the percentage of Crew’s revenue driven by our side projects last week alone following the launch of one of our latest tools. Every time I see such high ROI on our side project marketing ...

The ‘Math of Marketing’ IP focuses on resolving the critical tension between immediate ROI and sustainable brand equity ...